ACTIVISION OPENS E3 2015 WITH MOST IMPRESSIVE LINEUP IN
Offers Ultimate Hands-on Experience for All Four Tentpole Franchises
Call of Duty: Black Ops III Delivers First-Ever Multiplayer Hands-on Reveal at E3
Worldwide Hands-on Debut of New Destiny: The Taken King
First Hands-on With Skylanders SuperChargers
Including Newly Revealed Nintendo Guest Stars
Premiere of GHTV, the World’s First Playable Music Video Network in Guitar Hero Live; Fans Who Pre-Order the Game Get Access to Bonus Premium Content from Multi-Platinum Artist Avenged Sevenfold
Auckland, New Zealand – June 17, 2015 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), for the first time on next-generation consoles is delivering hands-on gameplay across all of its franchises at the 2015 Electronic Entertainment Expo (E3 Expo) taking place at the Los Angeles Convention Centre on June 16-18.
Yesterday, June 16, the company debuted the highly-anticipated follow up to the most played series in Call of Duty® history – Call of Duty®: Black Ops III, while showcasing a completely re-imagined Guitar Hero with true, breakthrough innovation in Guitar Hero® Live and GHTV, the world’s first playable music video network. Additionally, Skylanders® returns this year bringing a new category of toys to life – vehicles. Skylanders® SuperChargers expands the franchise’s signature gameplay with an entirely new way for fans to experience the magic of Skylands. Show attendees will also be able to play the next evolution of Destiny, The Taken King, which is the first major expansion for the franchise, featuring a new story campaign and quests, new enemies to fight, new locations to explore, new Strikes and Crucible maps, and an all-new Raid. All playable on the show floor at Activision’s booth located in the South Hall, Booth #1647.
“This slate is built on innovation, creativity and quality, so it was an easy choice to deliver a fully hands-on experience this year at E3,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “Call of Duty: Black Ops III pushes the most played series in Call of Duty history to a new level; Skylanders SuperChargers delivers a completely new way to play the most popular kids game on the planet; Destiny: The Taken King adds an entirely new saga to the #1 top-selling new video game IP of 2014 in North America, Europe and APAC, and Guitar Hero Live brings the iconic franchise back to a new generation of players with breakthrough innovation. And there’s no better way to show people what we’re talking about than to let them play.”
*According to the NPD Group, GfK and Chart-track
Activision’s E3 Slate Includes:
Call of Duty: Black Ops III – Developed by award-winning developer Treyarch, Call of Duty: Black Ops III redefines how Call of Duty is played. The game is set in the year 2065, where bio augmentation and Cybernetic enhancements have given rise to a new breed of Black Ops soldier. Through Direct Neural Interface (DNI) technology, players are now connected to the intelligence grid and their fellow operatives during battle. This elite squad consists of men and women who have enhanced their combat capabilities to fight faster, stronger, and smarter. Black Ops III also offers the deepest, most rewarding multiplayer ever offered in Call of Duty, and, a mind-blowing Call of Duty Zombies experience that, for the first time, features its own XP progression system. Call of Duty: Black Ops III is in development for the PlayStation® 4 computer entertainment system, Xbox One, and PC; a PlayStation®3 computer entertainment system and Xbox 360 version are also in development. Call of Duty: Black Ops III is not yet rated by the ESRB. For more information, visit: www.callofduty.com, www.youtube.com/callofduty or follow @CallofDuty_ANZ on Twitter, Instagram and Facebook.
In addition to the first ever Call of Duty multiplayer hands-on at E3, for the first time Call of Duty: Black Ops III also will be available for viewing in the Sony PlayStation booth, located in the West Hall, booth #4522. This follows the announcement from Sony PlayStation and Activision that starting with Call of Duty: Black Ops III, Call of Duty DLC map packs will debut first on PlayStation, and this year’s Call of Duty: Black Ops III Beta will launch first on PlayStation 4 in August.
Guitar Hero Live – The pop culture phenomenon that introduced a new way to interact with music is back with the all-new Guitar Hero Live, featuring breakthrough innovations that will re-ignite your dreams of becoming a rock star. Developed by FreeStyleGames, the studio behind the critically-acclaimed DJ Hero and DJ Hero 2, Guitar Hero Live introduces two powerful ways to play, including GH Live, a first-person point of view where you are up on stage as the star of the show, and GHTV, the world’s first playable music video network.
GH Live is a live-action experience that delivers the full emotional roller coaster of being on stage and performing in a real band, in front of real crowds, who dynamically react to how well or poorly you play. As the lead guitarist, you play an array of songs in a variety of venues, ranging from the smallest club stage to the massive main stage of an outdoor festival. GHTV is a 24-hour, always-on mode that lets fans play along to a continually-updated collection of official music videos – across a wide variety of genres – from the newest releases to favourite hits. Fans can pick from multiple channels and themed shows, discovering new songs as they play, and can also choose songs to play on-demand. In GHTV, fans can also play with their friends in the same room or against players from around the world, while completing challenges along the way for sweet rewards. Guitar Hero Live will be available October 2015, on the PlayStation®4 system, PlayStation®3 system, Xbox One, Xbox 360, Nintendo's Wii U™ system and select mobile devices to be announced soon. Through a one-of-a-kind partnership, fans can pre-order their copy at select retailers worldwide and get access to bonus content from multi-platinum artist Avenged Sevenfold, which includes premium shows, custom note highways and more. Visithttp://www.guitarhero.com/
bonus for more details. For more information about Guitar Hero Live, please visit http://www.guitarhero.com, www.youtube.com/guitarhero or follow@guitarhero on Twitter, Instagram and Facebook.
Destiny – From Bungie, and Activision comes Destiny: The Taken King, a major expansion and by far the largest addition to the Destiny universe yet. Featuring a new story campaign and quests, new enemies to fight, new locations to explore, new Strikes and Crucible maps, and an all-new Raid, Destiny: The Taken King will put player’s skills to the ultimate test. To stand up to the challenge, players will have access to three new devastating Guardian subclasses, and a massive arsenal of weapons, armour, and gear. The game will be available for the PlayStation®4 system, PlayStation®3 system, Xbox One, and Xbox 360. At launch PlayStation® gamers will also get access to a host of additional content for The Taken King, including a Strike, a Crucible map, three sets of gear and an exotic weapon, exclusive until Spring 2016. For more information, visit www.DestinyTheGame.com. For exclusive updates, follow the official Destiny social channels at www.facebook.com/
DestinyTheGame and @DestinyTheGame on Twitter, and interact directly with the developers at www.Bungie.net.
Skylanders SuperChargers – Rev your engines! Skylanders®, the #1 kids’ console franchise worldwide¹ is taking to Land, Sea and Air with Skylanders SuperChargers this fall. Skylanders SuperChargers is an unprecedented high-octane, action-adventure videogame where fans can speed across Skylands’ roads in vehicular combat, race down roaring rapids and engage in aerial dogfights as they barrel-roll through enemy swarms. The new game features a brand-new class of heroes, called SuperChargers who are distinct with fresh moves, powerful attacks and all-new weapons. The trailblazing vehicles-to-life innovation of the game is realized when players take helm as Skylanders of powerful, tricked-out land, sea and sky vehicles. Not only are the vehicles playable via the Portal of Power® in the game, but also many feature moving parts, making them fun to play with outside of the game. Portal Masters will also have the ability to customize all vehicles in-game with super cool modifications and upgradeable weapons.
Additionally, Activision and Nintendo announced a landmark creative collaboration today that brings major star power to Skylanders SuperChargers with the introduction of iconic Nintendo characters to the game – Turbo Charge Donkey Kong and Hammer Slam Bowser. Each character will have their own signature vehicles and will be available exclusively in Skylanders SuperChargers Starter Packs for the Nintendo platforms. Skylanders SuperChargers will be available on Xbox One and Xbox 360, PlayStation®4 system, PlayStation®3 system, iPad and Nintendo's Wii U™ system. A different and unique adventure will be made available on Nintendo's Wii™ system and the Nintendo 3DS™ hand-held system. The game will be available on September 25 in New Zealand. For more information, visit: www.skylanders.com, www.youtube.com/skylandersgame
or follow @SkylandersGame on Twitter and Facebook or@SkylandersTheGame on Instagram.
¹According to the NPD Group, GfK Chart-track, and Activision Blizzard internal estimates, including toys and accessories
About Activision Press Center
Assets and game information about Activision’s E3 video game line-up can be found at: www.activision.com/presscenter
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release dates of Skylanders SuperChargers, Call of Duty: Black Ops III, Destiny: The Taken King, and Guitar Hero Live are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.