GUNNAR announces all-new Ojai Vision Recovery Device
GUNNAR Optiks Introduces Ojai Vision Recovery System, Expanding Its Mission From Digital Eye Protection to Post-Screen Recovery
New Vision Recovery System introduces a 10-minute post-screen ritual combining air compression, soothing heat, blackout recovery, vibration and Bluetooth® audio - supported by encouraging findings from GUNNAR’s real-world pilot user study
Gunnar Optiks, the pioneer in digital eye protection and patented computer eyewear, today announced the Ojai Vision Recovery System, a new recovery device created for people who spend their lives working, gaming, creating and connecting in front of screens.
For two decades, GUNNAR has focused on addressing the demands that prolonged screen use places on the eyes. Founded in 2006 following three years of research and development, the company pioneered computer eyewear and later secured patented lens technology designed to address digital eye strain.
With Ojai, GUNNAR is expanding that mission beyond what happens during screen time to what happens afterward.
“When we started GUNNAR, our mission was based on a simple idea: the world was becoming increasingly digital, but our eyes weren't designed for the amount of screen time that was coming,” said Joe Croft, Co-Founder and CEO of GUNNAR Optiks. “For 20 years, we've focused on helping people protect their eyes and perform while they're in front of screens. Ojai is the natural next evolution of that mission. We're now thinking about the entire digital journey—not just how you perform during screen time, but how you recover afterward.”
That evolution builds on a mission GUNNAR has described as being bigger than eyewear: creating solutions for different stages of increasingly digital lives.
The Missing 10 Minutes
Ojai introduces a new GUNNAR brand platform: The Missing 10 Minutes. Today’s high performers optimize nearly every element of their routines, from their computers and workspaces to training, productivity tools and sleep, but recovery from prolonged screen time can remain an overlooked part of the equation. Ojai is designed to change that by creating a simple post-screen ritual: approximately 10 intentional minutes to step away from visual demands, disconnect from digital distractions and reset.
The campaign is anchored by a simple idea: PERFORM HARD. RECOVER SMART.
“We live in a culture obsessed with performance and optimization,” Croft said. “We optimize our computers, our desks, our workouts, our schedules and almost every other part of our lives. But we rarely think about recovery from the hours we spend looking at screens. Ojai is designed to become that missing piece, a simple recovery ritual for people who want to perform at a high level and be ready to do it again tomorrow.”
Relax. Restore. Reset.
Designed as a premium addition to the modern digital-performance toolkit, Ojai combines multiple technologies into one portable recovery system, including:
Air Compression Massage Technology — rhythmic compression around the eye area designed to create an immersive, relaxing massage experience.
Soothing Heat Therapy — comforting warmth at approximately 43°C / 109°F designed to support relaxation after prolonged screen sessions.
Multi-Mode Smart Recovery System — five recovery modes that allow users to personalize the experience across compression, heat and vibration.
Integrated Bluetooth® Audio — wireless connectivity for music, meditation, podcasts, ambient sound or guided relaxation.
Full Blackout Recovery Design — blocks ambient light and visual distractions to create a true screen-off environment and more immersive visual reset experience.
Foldable, Travel-Ready Design — adjustable, rechargeable and designed for recovery at home, at work or while traveling.
Whether someone has spent the day gaming, coding, designing, streaming, studying or moving between meetings, Ojai is designed to create a clear transition between digital performance and recovery.
“GUNNAR eyewear has always been about the hours you're on,” Croft added. “Ojai is about the minutes you're off. Together, they represent where we believe digital wellness is headed: protection and performance during the digital experience, followed by intentional recovery afterward. This isn't GUNNAR moving away from our core mission. It's us expanding that mission.”
Pilot Study Shows Strong Relaxation and Recovery Signals
Ahead of launch, GUNNAR conducted a structured real-world pilot user study to better understand how Ojai fits into the daily routines of screen-intensive users and how participants perceived their experience before and after using the system.
The study evaluated self-reported measures including eye fatigue, dryness and irritation, pressure and tension, temple discomfort, blurry or tired vision, physical relaxation, mental refreshment and readiness to return to screens.
Several findings stood out:
94% Reported a High Level of Physical Relaxation
Participants reported a strong relaxation response after using Ojai, with 94% reporting a high level of physical relaxation following an Ojai session.
89% Said Their Eyes Felt More Relaxed
89% of participants said their eyes felt more relaxed, reinforcing one of the central benefits Ojai was designed to deliver: a distinct transition away from prolonged visual demands.
Approximately 56% Lower Average Discomfort Ratings
Immediately following an Ojai session, participants reported approximately 56% lower average discomfort ratings across five measured eye and vision discomfort dimensions, including eye fatigue, dryness or irritation, pressure or tension, temple discomfort and blurry or tired vision.
These results reflect the personal perceptions of study participants regarding how they felt directly before and after an Ojai session, and they should not be viewed as clinical or medical efficacy data.
Furthermore, the pilot research provided crucial behavioral evidence supporting GUNNAR’s “Missing 10 Minutes” initiative. Among Day 30 respondents, 87% utilized Ojai for precisely 10 minutes, with post-work and pre-bedtime sessions naturally becoming standard times for incorporating the device into their everyday routines.
Participant comments frequently centered on disconnecting, closing their eyes and creating a defined period of relaxation. One participant described Ojai as becoming a “daily fixture.”
“What’s especially encouraging is that participants didn’t simply tell us they liked individual features,” Croft said. “They began incorporating Ojai into their routines. That’s really the vision behind the product. We want those 10 minutes to become as intentional as the time people already spend optimizing the rest of their performance.”
The pilot also reinforced the importance of Ojai’s multi-sensory approach. Heat, compression and vibration were repeatedly highlighted by participants, while combination modes emerged as a particularly compelling part of the experience. All pilot study findings are self-reported user experiences and are not medical efficacy claims. Ojai is not a medical device and is not intended to diagnose, treat, cure or prevent any disease or medical condition.
A New Chapter for GUNNAR
The introduction of Ojai marks an important expansion for a company historically identified with gaming and computer eyewear.
GUNNAR’s patented optical approach combines lens and frame technologies intended to address multiple contributors to digital eye strain, and the company says its technology reflects roughly two decades of optical research. Ojai takes that experience into a new product category while retaining GUNNAR’s focus on people with screen-intensive lifestyles.
The result is a broader ecosystem:
“The future of GUNNAR is bigger than eyewear,” Croft said. “Our goal is to become the company people turn to for the entire digital visual experience. Ojai is an important step toward that future, and it’s one of the most exciting products we’ve developed since we first introduced GUNNAR eyewear.”
Perform Hard. Recover Smart.
To support the launch, GUNNAR is introducing The Missing 10 Minutes, a campaign built around gamers, creators, designers, developers, athletes, streamers and professionals who share a common high-performance mindset.
Rather than treating recovery as time away from performance, the campaign presents it as part of the process required to sustain it: 10 minutes. No screens. No notifications. No demands.
Relax. Restore. Reset.
The campaign will span digital video, social media, creator partnerships, retail, ecommerce and experiential activations, encouraging consumers to “Take 10” and make intentional post-screen recovery part of their daily routines.
The GUNNAR Ojai Vision Recovery System will be available beginning September 30, 2026, for MSRP $99 at GUNNAR.com and select retail partners.
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