Samsung launches 2025 Home Appliance & TV Range

Samsung has unveiled its 2025 line-up of home appliances and TVs — designed to make lives easier, more connected, and more stylish. 

Smarter Living Made Easy

The new home appliance range uses built-in AI to adapt to how people live. Whether it’s a fridge that helps manage groceries or a washer that learns your laundry habits, these products are all about simplifying everyday tasks.

One highlight is the Bespoke AI Jet Ultra – the world’s most powerful cordless stick vacuum with 400W suction power, smart self-diagnosis, and a display that shows battery, suction levels, and alerts.

Another product to note is the Smart Side By Side Refrigerator range, which flaunts which opens automatically to the touch, can be controlled by voice command, and even helps plan personalised meals and notify when your produce needs to be used.

Also new is the 9kg Smart Front Load Washer with Steam Wash Cycle, designed to tackle everyday stains with powerful steam cleaning, while being energy-efficient and gentle on fabrics.

TVs taking Home Entertainment to a New Level

The 2025 TV range is Samsung’s most advanced yet, featuring Neo QLED 8K, The Frame Pro, and OLED options.

The Neo QLED 8K range offers stunning picture quality and now features a wireless box to reduce cable clutter.

The Frame Pro combines art and entertainment, with customisable bezels and a glare-free screen that displays both shows and artworks beautifully.

OLED S95F is built for deeper blacks, brighter colours, and an immersive viewing experience — perfect for film buffs and gamers.

All TVs feature Vision AI, which adapts sound and visuals automatically; and come with access to 100+ free channels via Samsung TV Plus. What’s more, all the appliances connect to Samsung’s SmartThings app, so users can control and monitor their home from their phone, wherever they are.

“Recognising that every individual leads a unique lifestyle, Samsung is focused on ensuring its technology adapts to the specific needs of each user,” said Tura Gim, Group Head of TV & DigitalAppliances, Samsung New Zealand. “With the introduction of Vision AI and AI Home, more Samsung devices across the home are now equipped to deliver secure, highly personalised experiences. These innovations are designed to evolve over time, continuously learning and adapting to users' routines—offering smarter, more intuitive ways for Kiwis to enhance their everyday lives.

"For the past ten years, Samsung has been reimagining the role of smart devices with the aim of making everyday life easier for consumers. The 2025 line-up represents a culmination of that journey, showcasing how Samsung’s connected ecosystem of products is designed to reduce the mental load while promoting relaxation, assurance, immersion, and personal expression."