Logitech G and McLaren Racing Sign New, Expanded Multi Year Partnership 

Logitech G, a Logitech brand and global leader in gaming technology, and motorsport icon McLaren  Racing, has announced a multi-year renewal and expansion of their long-standing partnership. This  renewed partnership with McLaren Racing builds on the success of Logitech McLaren G Challenge, the  world's premier racing tournaments, to now also include a portfolio of official gaming wheels, pedals,  racing seats, and headsets, all designed to deliver the most authentic and immersive sim racing  experience possible. 

"When two pioneers from different worlds come together, they don’t just collaborate, they redefine what’s  possible. That’s exactly what happened when we partnered with McLaren Racing, one of the most iconic  names in motorsport,” said Robin Piispanen, GM of Logitech G’s SIM and PRO Categories. “What began as  a shared passion for performance and innovation quickly evolved into a powerful force shaping the future  of racing, both on the grid and in the world of esports." 

One of the pillars of this collaboration is the Logitech McLaren G Challenge. Launched in 2018, the G  Challenge has grown into one of the world’s largest and most accessible sim racing tournaments. Open to  drivers of all skill levels, it gives participants from around the globe a chance to compete for real-world  prizes—including a trip to a Formula 1® Grand Prix and a visit to the legendary McLaren Technology  Centre. With over 200,000 unique competitors annually, the G Challenge proves that anyone with talent  and dedication can race with the best. 

Kelly says: Drifting has been a passion of mine since I was young. The fast pace, the commitment it demands, and the challenge of making zero mistakes is what got me hooked, and that means constant practice, whether I’m on the track or off it. I’ve found a real love for sim racing because it blurs the lines between real-life and virtual driving, and lets me stay sharp even when I’m not physically in the car. Nothing quite compares to drifting on a real-life track, but my Logitech G sim racing setup gets me pretty close! I’ve got the full kit, from the Logitech G PRO Racing Wheel, RS Shifter & Handbrake, and PRO Racing Pedals, right through to the PRO headset, keyboard and mouse. It’s serious fun, but also seriously good for staying race-ready.

Drivers compete for more than $100,000 in prizes—including an all-expenses-paid trip to a Formula 1®  Grand Prix, exclusive meet-and-greets with McLaren drivers, and a behind-the-scenes tour of the McLaren  Technology Centre in the UK.

“Working closely with Logitech G, we’ve been able to blur the lines between virtual and real-world racing  throughout our partnership, turning our fans into true racers since 2017,” said Nick Martin, Co-Chief  Commercial Officer, McLaren Racing. “We’re excited to take this collaboration to the next level, and we  can’t wait to show you what new developments we have in store.” 

As Logitech G and McLaren Racing look to the future, the partnership remains focused on expanding  opportunities for fans, drivers, and players around the world to connect through the power of play. 

As McLaren Racing's Official Gaming Peripherals Partner, Logitech G will collaborate with McLaren to  create advanced sim racing accessories, which will be engineered to McLaren's rigorous standards,  fulfilling the requirements of professional drivers, racing enthusiasts, and McLaren fans. Designed to  enhance gameplay and deliver an authentic McLaren racing experience, these new products will bring  the excitement of the track to homes and training facilities globally. 

With continuous innovations in G Challenge combined with next-generation products on the horizon,  Logitech G and McLaren Racing are poised to elevate sim racing to new heights, delivering on the shared  vision: push boundaries, deepen fan engagement, and shape the future of sim racing. 

For more information, visit logitechg.com and mclaren.com to follow the latest updates and discover how  you can get behind the wheel.