Samsung launches full 2026 AI TV for Micro RGB, OLED, Frame Pro, Neo QLED, Mini LED, Movingstyle and UHD models

Samsung Electronics Co., Ltd. today announced the global launch of its full 2026 TV line-up, spanning premium models such as Micro RGB, OLED, Frame Pro and Neo QLED, as well as the Movingstyle, Mini LED and UHD TVs all launching today. In its 20th year as the world’s No. 1 TV brand, Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.

In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line up,reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.

“With our 2026 line-up, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee,Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits in everyday life, helping people find what they want faster, enjoy content more easily and make more of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) with Gemini brings together a more intelligent and personalised TV experience. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming:

 AI Upscaling Pro 3 : uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.

 AI Football Mode 4 : analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.

 AI Sound Controller Pro 5 : analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise or even vocals from a music video for a more immersive experience.

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95 and R85 series in sizes from 115 inches to 55 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Colour 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020. 

Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95 has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Line-up for More Viewing Preferences 

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms. 

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home. Consumers should also look out for the new metal bezel design that fits with our wide range of lifestyle products.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For soccer fans, AI Football Mode Pro on S95H and S90H — and AI Football Mode on S85H — optimise picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience 

The Frame line-up includes models designed for different spaces and installation needs. Across the line-up, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now available in a 98-inch size, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home. 

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.

• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work. 

• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

• New 98-inch size: expands the scale of art with a slim design of 30.9mm and a new Amber Brown bezel included in-box.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H. The QN70H has sizes from 85 to 43 inch, while the QN80H has sizes from 100 to 55 inch. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience. 

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Colour Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED line-up, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the line-up, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.

• NQ4 AI Gen2 Processor: powers AI-driven picture optimisation.

• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.

• Additional AI and personalisation features: further expand gaming and content experiences.

Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.

• Mini LED Processor 4K: optimises everyday picture performance.

• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.

• Adaptive Sound: maintains clearer, more balanced audio.

Movingstyle

Samsung is also expanding its line-up with the new 27-inch Movingstyle touch screen  — a versatile display designed to move with you. Featuring a detachable screen and integrated rollable floor stand with kickstand, the Movingstyle can be easily carried, repositioned and placed wherever users choose. Viewers can enjoy sharp, vivid picture quality with QHD resolution, while gamers benefit from a native 120Hz refresh rate for smooth, responsive gameplay with minimal motion blur. Users can also explore Samsung’s Art Store, featuring a curated collection of modern art, pop art and photography, or create personalised visuals with the AI-powered Generative Wallpaper feature.

Key Features:

• NQ4 AI Gen2 Processor: Delivers AI-powered picture optimisation for enhanced viewing quality.

• Detachable & Rollable Design: The Movingstyle can be rolled on its detachable floor stand or removed entirely for flexible placement. Its built-in battery provides up to three hours of viewing without a power source.

• Touch Screen Interaction: Enables intuitive touch controls for navigation, streaming, device mirroring and more — no remote required.

• AI Picture and Sound: Automatically adjusts brightness based on surroundings and content, while enhancing dialogue clarity by separating voices from background noise in real time.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio line-up with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world's No. 1 soundbar brand,3 while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audio-visual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.

• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audio-visual experience at home.

• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening, it can also be paired with Samsung TV’s. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.

• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos® support adds a more immersive listening experience. 

• Samsung Q-Symphony integrating a bespoke audio feature that synchronises Samsung TVs with compatible Samsung soundbars and speakers, which allows users to play audio simultaneously for a richer, fuller and more immersive surround sound experience. 

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV line-up with support for Google Cast™4 on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos™5 memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen.6 This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Availability

Samsung’s 2026 range of AI TVs are available across New Zealand via Samsung.com/nz and leading retailers. For more information about Samsung’s 2026 AI TV line-up, please visit www.samsung.com/nz

NZ Pricing 

Micro RGB MR95H/115MR95F 4K TV 

115-inch: $42,999.95

85-inch: $15,499.95

75−inch: $13,099.95

65-inch: $7,799.95

Micro RGB R85H 4K TV 

100-inch: $21,999.95

85−inch: $10,499.95

75-inch: $7,999.95

65−inch: $5,799.95 

55-inch: $4,699.95

S95H OLED 4K TV 

83-inch: $14,999.95

77−inch: $12,999.95 

65-inch: $7,699.95

55−inch:6,299.95

S90H OLED 4K TV 

83-inch: $12,499.95

77−inch: $10,299.95 

65-inch: $6,099.95

55−inch: $4,999.95 

48-inch: $4,099.95

42−inch: $3,799.95

S85H OLED 4K TV 

83-inch: $9,999.95

77−inch: $7,299.95 

65-inch: $5,099.95

55−inch: $3,999.95 

48-inch: $3,499.95

The Frame Pro 4K TV 

75-inch: $6,499.95

65−inch: $4,699.95 

55-inch: $3,799.95

The Frame 4K TV 

98-inch: $12,999.95

43−inch: $2,499.95

Neo QLED QN80H 4K TV 

100-inch: $12,999.95

85−inch: $6,399.95 

75-inch: $4,999.95

65−inch: $3,499.95 

55-inch: $2,699.95

Neo QLED QN70H 4K TV 

85-inch: $5,599.95

75−inch: $4,299.95 

65-inch: $2,899.95

55−inch: $2,299.95 

50-inch: $1,899.95

43−inch: $1,599.95

Mini LED M80H 4K TV 

85-inch: $5,099.95

75−inch: $3,899.95 

65-inch: $2,799.95

55−inch: $2,099.95

Mini LED M70H 4K TV 

85-inch: $4,899.95

75-inch: $3,699.95

65−inch: $2,499.95 

55-inch: $1,799.95

50−inch: $1,299.95 

43-inch: $1,099.95

Crystal UHD U8000H/98U900H 4K Smart TV 

98-inch: $5,999.95

85−inch: $4,199.95 

75-inch: $2,899.95

65−inch: $1,699.95 

55-inch: $1,299.95

50−inch: $1,199.95 

43-inch: $899.95

AV 

Music Studio 7 

HW-LS70H/XY(Black): $849.95

HW-LS71H/XY(White): $849.95

Music Studio 5 

HW-LS50H/XY(Black): $649.95

HW-LS51H/XY(White): $649.95

Soundbars 

HW-Q990H/XY: $2,499.95

HW-Q930H/XY: $1,899.95

HW-Q800H/XY $1,599.95

HW-Q600H/XY $999.95