Tuesday, 11 January 2011

The Joneses: DVD Review

The Joneses: DVD Review

The Joneses

Released by Roadshow
Rating: M
This intriguing little release stars David Duchovny and Demi Moore, as the heads of a family called The Joneses.
Along with their seemingly perfect two kids, the family moves into an upper middle class suburban neighbourhood in America.Within minutes, they're impressing the neighbours with their slick lifestyle, latest mod cons, interior designs, using the latest phone around the high school kids.
But the reality is they're a family used by marketers to sell latest goods and to suck people into a lifestyle - they have quotas to meet - so life isn't perfect. But Steve is new to the family and starts to see the effects the hard sell has on his neighbour - and when it goes too far, the consequences of living the perfect life prove to be deadly.
This film has an intriguing start and a fresh premise - but after an hour in, it all goes a bit awry and becomes a different film as it gets darker. It's supposed to be a satire on consumer goods and the consumerist lifestyle and to a degree it achieves that - although there's little product placement outside of Audi cars.
It looks at the dark side of suburbia but holds back a little - and that's a disappointment - as it leads to quite an obvious ending - and the final third of it almost destroys the good work of the first hour.

Rating: 6/10

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