Transformers Devastation unveiled

Transformers Devastation unveiled

ACTIVISION PUBLISHING, INC. AND PLATINUMGAMES INC. CHANGE THE FIGHT IN TRANSFORMERS: DEVASTATION

New action-brawler video game lets fans experience the TRANSFORMERS like never before

Auckland, New Zealand – June 17, 2015 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced it is teaming up with acclaimed development studio PlatinumGames Inc. to release a ground-breaking new game starring the TRANSFORMERS Generations characters. Based on Hasbro’s colossal entertainment franchise,TRANSFORMERS: Devastation is a third-person action-brawler game with a breathtaking comic book-inspired visual style.

Forged with PlatinumGames’ gift for fast-paced action and mesmerising art design, TRANSFORMERS: Devastation harnesses the unique abilities of its heroes to convert from robot to vehicle form to extraordinary effect. In this incredibly dynamic, combo-fuelled experience, players battle as one of five AUTOBOTS – OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, WHEELJACK and GRIMLOCK.  Throughout the game, players unlock new skills, forge new weapons, and augment their characters to battle against the vicious DECEPTICONS, including MEGATRON and the powerful combiner DEVASTATOR.

PlatinumGames utilises cel-shaded artwork to create contemporary versions of the bold, brightly coloured designs of the original TRANSFORMERS characters. The game features a story inspired by the IDW comic book universe and includes the talents of legendary voice actors like Dan Gilvezan as BUMBLEBEE, Frank Welker as MEGATRON and SOUNDWAVE, Gregg Berger as GRIMLOCK, and Peter Cullen as OPTIMUS PRIME.

TRANSFORMERS: Devastation is expected to arrive later this year on the PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, the all-in-one games and entertainment system from Microsoft, the Xbox 360 games and entertainment system from Microsoft, and Windows PC via Steam. To keep up with the latest news and updates from the game, please visitwww.TransformersGame.com and www.facebook.com/TransformersGame.

About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).