LG launches curved TV
LG
Electronics New Zealand (LG) today announced five new models of ULTRA HDTVs and
the introduction of their revolutionary CURVED OLED TV (55EA9800) at an exclusive event
attended by media and VIPs in Auckland.
Excited about the impending
launch, Glen Chean, National Marketing Manager for LG New Zealand said, “We are
thrilled to introduce New Zealand’s first CURVED OLED TV. Featuring an elegant curved
screen, this masterpiece of technology and design will define the next step in
the evolution in television.”
“LG’s CURVED OLED TV
delivers a level of viewer immersion that has to be experienced to be believed.
Driving the evolution of TV in a new and exciting direction, the CURVED OLED TV
is proof
of our
commitment to providing our customers with the ultimate home entertainment experience,” he added.
LG also announced an
expansion of their ULTRA HDTV line-up with five new models available in 55–inch
, 65–inch and 84-inch screen sizes. The first brand to launch the 84-inch ULTRA
HDTV in October 2012, LG ULTRA HDTVs deliver an incredible sense of
immersion with stunningly sharp images and outstanding colour contrast. In
addition to producing mesmerising ULTRA HD images thanks to screens with over
8.3 million pixels, the sets also feature cleverly designed audio systems that
deliver room-filling audio with excellent clarity, providing a more complete
audio and visual experience.
“With
our expansion of the ULTRA HDTV range and the introduction of LG’s OLED
technology, we are solidifying our position as a leader in next generation
display technology. We will continue to give consumers the best audio-visual
experience and are delighted to offer five new models of ULTRA HDTVs to choose
from,” said Chean.
“We’ve
made it easier for consumers to access this incredible picture quality at home.
Consumers will be able to select a screen size and price point that best suits
their needs.”
LG’s CURVED 55-INCH OLED TV (55EA9800)
The Curved Viewing Experience
Featuring a curved screen ergonomic design, the LG CURVED OLED TV delivers
an immersive, IMAX-like viewing experience in the home, albeit on a smaller
size scale. The CURVED OLED TV offers an exceptionally comfortable and
enjoyable home entertainment experience, and boasts LG’s comfortable CINEMA 3D
technology, with clearer, more natural images that appear so real they almost
burst forth from the screen.
Advanced Audio Sound System
A transparent Crystal Clear Stand accentuates the LG CURVED OLED TV’s slim screen and also creates the illusion of images floating on air. LG has embedded innovative super-slim see through speakers in the Crystal Clear Stand that deliver crisp, detailed audio with excellent performance in the mid and high frequency ranges. In total, there are 8 speakers that provide an audio output power of 40W.
A transparent Crystal Clear Stand accentuates the LG CURVED OLED TV’s slim screen and also creates the illusion of images floating on air. LG has embedded innovative super-slim see through speakers in the Crystal Clear Stand that deliver crisp, detailed audio with excellent performance in the mid and high frequency ranges. In total, there are 8 speakers that provide an audio output power of 40W.
Remarkable Picture Quality
LG’s CURVED OLED TV produces astoundingly vibrant images thanks to its proprietary WRGB technology. The unique Four-Colour Pixel system features an additional white sub-pixel, which works in conjunction with the red, blue, green pixels to deliver vibrant colours and brilliant whites. What makes OLED so innovative is that each sub-pixel on OLED TV is self-lighting, delivering an infinite contrast.
LG’s CURVED OLED TV produces astoundingly vibrant images thanks to its proprietary WRGB technology. The unique Four-Colour Pixel system features an additional white sub-pixel, which works in conjunction with the red, blue, green pixels to deliver vibrant colours and brilliant whites. What makes OLED so innovative is that each sub-pixel on OLED TV is self-lighting, delivering an infinite contrast.
Stunning Design via the Latest Technologies
Thanks to WRGB OLED picture technology, LG’s CURVED OLED TV boasts a screen
depth of only 4.3 millimetres (at the thinnest section) and a weight of just 17
kilograms. The TV also incorporates a Carbon Fibre Reinforced Plastic (CFRP)
back cover that further reinforces the curved screen and helps give the TV its
minimalist design. LG’s CINEMA SCREEN slim bezel design serves to heighten the
viewer’s sense of immersion, while also contributing to the TV’s striking
aesthetics. The Smart Touch Control, located at the bottom of the screen,
provides a stylish interface that replaces the typical arrangement of channel
and volume buttons with a digital onscreen dial.
Indicative
of its sleek and stylish design, LG’s CURVED OLED TV took home the ‘Red Dot:
Best of The Best’ honour at the prestigious Red Dot Design Awards earlier this
year. Respected international product testing and certification bodies, TÜV
Rheinland, Intertek and VDE also recognised the superb picture quality of LG’s
CURVED OLED TV.
The Colour Refiner
The Colour Refiner enhances precision, overseeing colour consistency to
ensure accuracy at even the widest viewing angles. This colour consistency is a
hallmark of LG’s OLED technology, where colours remain vibrant and have 120%
greater range than existing LG LED/LCD technology.
Infinite Contrast
The 55-inch OLED TV also offers an infinite contrast ratio, which maintains
contrast levels even at wide viewing angles. To complement the infinite
contrast ratio and enable the richest colour and deepest black expression, a
High Dynamic Range (HDR) algorithm has been incorporated. This technology
ensures contrast ratio consistency for rich colours.
Enhanced Motion Clarity
The response time of the LG OLED TV is 100 times faster than LED/LCD TV.
This allows consumers to enjoy fast moving scenes with minimal blur.
Smart
TV Capabilities
The CURVED OLED TV includes LG’s user-friendly Smart TV platform and a host of connectivity options, including: Intel® WiDi, Wi-Fi Direct, Miracast and MHL. This enables users to enjoy the convenience of device pairing and screen sharing with compatible devices. The company’s Smart TV ecosystem provides access to numerous Apps and content services, and can be easily navigated using the Magic Remote.
The CURVED OLED TV includes LG’s user-friendly Smart TV platform and a host of connectivity options, including: Intel® WiDi, Wi-Fi Direct, Miracast and MHL. This enables users to enjoy the convenience of device pairing and screen sharing with compatible devices. The company’s Smart TV ecosystem provides access to numerous Apps and content services, and can be easily navigated using the Magic Remote.
LG’s ULTRA HIGH DEFINITION TV (ULTRA HDTV) RANGE
LA9700 SERIES: 55-inch and 65-inch ULTRA HD TV (55LA9700
| 65LA9700)
LA9650 SERIES: 55-inch and 65-inch ULTRA HD TV (55LA9650
| 65LA9650)
LA9800 SERIES: 84-inch ULTRA HD TV (84LA9800)
LG IPS (IN-PLANE SWITCHING)
PANEL
LG ULTRA HDTVs incorporate LG’s renowned IPS panel, offering extraordinary
colour expression and viewable from a wide, 178 degree viewing angle.
NANO FULL LED (LA9700 SERIES)
LG has equipped its new LA9700 Series ULTRA HDTVs with LG’s NANO FULL LED
backlighting. With more than 100 (55LA9700) and 144 (65LA9700) separate dimming
zones, illumination control is greatly enhanced, thus providing outstanding
contrast and consistent brightness across the entire screen and enhancing the
viewing experience.
Motorised Sliding Sound Bar and Breathtaking Design (LA9700 SERIES)
LG has complemented its superior ULTRA HD picture technology with
captivating audio. The LA9700 TV Series feature a cleverly concealed 4 speaker
motorised Sound Bar that boasts four forward-facing speakers delivering
room-filling audio with excellent expression across the mid and high frequency
ranges. Located behind the screen, a powerful woofer ensures strong bass
performance, providing a total audio output of 50W. The impressively designed
Sliding Sound Bar lowers when the TV is turned on and retracts when powered off
or outputting to audio via optical output, further emphasising the slim-line
minimalist profile of the set.
LG’s LA9650 Series ULTRA HDTVs feature front-facing speakers that direct
the sound towards the listener, further enhancing the clarity of sound in a
wide range of viewing environments. An unobtrusive chrome finish stand
completes the minimalist appearance of LG’s next generation ULTRA HDTVs.
HEVC (High Efficiency Video Coding)
Many in the industry believe that the major method of ULTRA HD distribution
in the future will be through internet download of HEVC files. The ITU
(International Telecommunications Union) approved codec, which the industry is
backing as the next standard in content compression, will have faster
downloads, smaller file sizes without the loss of picture quality, and will be
activated in the very near future via software update. LG has incorporated HEVC
playback via the USB port into the new ULTRA HDTV range, and this may eliminate
consumer need to purchase a separate UHD media device in the future.
Unparalleled 2D and 3D Picture Quality
LG’s ULTRA HDTVs have screens with 8.3 million pixels and four times the
definition of regular Full HDTV. What powers this superior screen resolution is
LG’s Tru-ULTRA HD Engine that up-scales video content into ULTRA HD resolution.
LG’s ULTRA HDTVs can be viewed from almost any position in the room, as
there is less colour variation and loss of contrast at wider viewing angles. LG’s
advanced 3D technology provides a comfortable 3D viewing experience thanks to comfortable,
lightweight and flicker-free 3D glasses that do not require batteries or recharging –
ever.
Smart TV
All LG ULTRA HDTVs provide access to LG’s Smart TV platform offering easy access
to a growing collection of Apps and content services. Its SmartShare feature
allows consumers to seamlessly share content between devices such as a
compatible Smartphone or Tablet to a TV.
LG’s Magic Remote is intuitive and works with simple gestures – point,
draw, speak and control. Users can also use the voice recognition function by
speaking directly into the remote.
Wireless connectivity options include Intel® WiDi, and Miracast for
convenient screen mirroring with compatible Smartphones or Tablet PCs. The
LA9700 Series ULTRA HDTVs also feature a built-in FULL HD video camera that
enables motion gesture control on the TV and for communicating with friends
online.
LG’s CURVED OLED TV (55EA9800)
LG will be accepting Expressions of Interest in the LG CURVED OLED TV from
September 11.
For details, visit www.lg.com/nz/oled-tv
RRP: $16,999
LG’s 84-inch LA9800 ULTRA HDTV*
Availability: September through Harvey Norman
RRP: $24,999
Availability: September through Harvey Norman
RRP: $24,999
LG’s 55 and 65-inch LA9700 ULTRA HDTVs*
Availability: September through Harvey Norman
RRP: $8,499 and RRP $10,999 respectively
Availability: September through Harvey Norman
RRP: $8,499 and RRP $10,999 respectively
LG’s 55 and 65-inch LA9650 ULTRA HDTVs*
Availability: September through selected retail outlets
RRP: $7999 and RRP $9,999 respectively
Availability: September through selected retail outlets
RRP: $7999 and RRP $9,999 respectively
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